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Pilot - I've got Frixion, I've got the power

Pilot - I've got Frixion, I've got the power | Dilo
Pilot
I've got Frixion, I've got the power
Genre

Commercial

Date
2016

“I've got FriXion, I've got the power”: Here is the manifestation of a new TV spots, that will make PILOT feel proud of it.

Real magic sticks, they give to the users multiples powers to write, draw, coloring, highlight, erase, restart, make mistakes, correct them, to have a change of mind...

In short, incredible freedom!

Video preview | Dilo
Video preview | Dilo
Broadcasting | Dilo

Broadcasting

Broadcasted on major channels from the beginning of August to the beginning of September, these spots feature three young dancers seizing this power to fully show the advantage of FriXion: the possibility of erasing.

The range will also be a sponsor of the flagship family programs: "SODA" on W9 from the end of May to the end of July, then "Nos voisins" on TF1 from mid-July to mid-August.

Making-of

Video preview | Dilo

Credits

  • Director:
    Thomas Goux
  • Agency:
    Nouveau Monde DDB