Les Lunetiers du Jura - Break Uniformity

With an strong knowledge but not enough known in the industry, this french brand decided to go out from the shadows to take a place in front of his disloyal competitors.

The challenge : Create a film that presents the new image of the brand “Lunetiers du Jura”

The watchwords : liberty, creativity, modernity, madness, expansion, boldness, colour.

Result : “Break the uniformity”, a must watch...