RE-INVENTING A RETAIL CONCEPT THROUGH CUSTOMER EXPERIENCE
Since always, the bathroom market is a business of / between professionals. Retailers like TEREVA, which owns 80 stores in France, had the role of being a service platform for installation professionals who took their customers to these big showrooms to design their projects and make their choices.
Except that digital has changed the game by giving way to new distributors, direct sales with the ability to display the same product 50% cheaper.
It was therefore necessary to completely re-invent the business model TEREVA stores. Starting point for a complete reflection on the retail model business of the bathroom.