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Alila - Promotion

Promotion
Genre
Commercial
Date
2020
ALILA, ONE OF THE FIRST TEN FRENCH PROMOTERS, LAUNCHES THE FIRST TELEVISE SPOT IN ITS HISTORY BY FOCUSING ON ITS FIGHT FOR HOUSING FOR ALL
For the first time, ALILA, developer ranked in the French Top 10, (Innovapresse ranking, September 2020) expert in social and intermediate housing, communicates in the form of a television spot, designed by Serviceplan, to highlight its vision and its commitment to fight against poor housing.
During 3 weeks of broadcasting, from Monday September 21 to Saturday October 10, more than 700 30-second advertising spots will be broadcast on three channels of the Altice group: BFM Business TV, BFM Paris and BFM Lyon.

Making Of
